In 2018, the pizza industry was abuzz with news of the Domino`s Pizza agreement. The popular pizza chain had come to an agreement with the National Federation of the Blind (NFB) and the American Council of the Blind (ACB) to make their website and mobile app more accessible for customers with visual impairments.
The agreement came after a lawsuit was filed against the company in 2016, which claimed that Domino`s website and mobile app were not in compliance with the Americans with Disabilities Act (ADA). The lawsuit argued that the lack of accessibility features on the company`s digital platforms made it difficult for visually impaired individuals to order pizza online.
The settlement required Domino`s to make significant changes to its website and mobile app, including adding features like text-to-speech functionality and making sure that all images had appropriate alt text. The company also agreed to train its employees on how to assist customers with visual impairments and to create a dedicated hotline for customers with disabilities.
This agreement was significant for several reasons. First, it demonstrated the growing importance of web accessibility for businesses of all kinds. With more and more consumers relying on digital platforms to shop, order food, and communicate with businesses, providing equal access to those platforms is crucial.
Second, the agreement showed that businesses can face serious consequences for failing to comply with the ADA. While the settlement did not include a monetary penalty, the lawsuit itself was costly for Domino`s, both in terms of legal fees and negative publicity.
Finally, the agreement was a win for the disabled community, who have long faced challenges accessing online content and services. By making its website and mobile app more accessible, Domino`s demonstrated a commitment to serving all of its customers, regardless of their abilities.
As a result of this agreement, Domino`s Pizza has become a leader in web accessibility, setting an example for businesses in all industries to follow. By prioritizing accessibility, companies can not only avoid legal trouble but also improve their reputation and expand their customer base.